Blog
Pricing maths, poolside design, retention, and the occasional spreadsheet horror story.
Percentage fees sound tiny until you do the maths across a year. We did the maths.
Registers get taken standing up, dripping, with thirty seconds between classes. That changes everything about the interface.
It's rarely a lack of care - it's a lack of information reaching the right person at the right moment.
One school, 214 swimmers, eleven tabs of spreadsheet, and a Tuesday afternoon. Here's how the move actually went.
A skill that's binary hides three months of progress. Five stages make the invisible weeks visible.
Broadcast waitlists reward whoever's fastest on their phone. Targeted offers reward the school.
